Marketing Manager

Marketing Manager
Lead Generation: via all channels, both online via social media and/or In-person Events. Develop and execute marketing strategies aligned with business objectives. Oversee the marketing department, providing guidance and performance management. Manage marketing budgets and allocate resources effectively. Track and analyze campaign performance and recommend optimizations. Lead and manage multiple projects and events focused on generating leads. Ensure the company's positive image is maintained through consistent messaging. Oversee the creation of engaging video content. Collaborate on video content strategies and ensure high-quality production. Put together Content Calendars for both online and in person events and social media content. Lead and manage small social media projects and campaigns. Oversee social media engagement and performance analysis. Develop and execute content marketing strategies across platforms (WeChat,Xiaohongshu/Wechat Channels, LinkedIn, Instagram, Facebook). Manage multiple brand identities within a large group setting, ensuring consistent messaging. Plan and execute online and offline marketing events. Manage event logistics, including venue and vendor coordination. Handle event guest communication (invitations, reminders, follow-ups). Evaluate event ROI and suggest improvements. Develop and execute email marketing campaigns. Manage email lists and analyze campaign performance. Create professional and engaging email content. Maintain and enhance brand identity and messaging. Oversee public relations and media relations. Develop and implement internal communication strategies. Collaborate with other departments to ensure marketing alignment. Manage external marketing agencies and vendors.